The search engines know that the social bookmarking sites are a direct indicator of what people are actual interested in. Sure, they know marketers use it, but they realise that the majority of content that is social bookmarked multiple times is real content that people are finding useful and interesting.
You can take advantage of this and use social bookmarking to get your sites ranking well for their keywords.
Firstly, you need to open an account on some social bookmarking sites. Rather than social bookmark each site manually, look at software such as OnlyWire which semi-automates the process. This will make your life a lot easier.
Once you have your account set up, find some Internet marketing colleagues, friends or family who would be willing to set up an account themselves with Onlywire.
Then you simply trade bookmarks. They bookmark your sites, you bookmark theirs.
Most marketers only have their sites bookmarked once, and very occasionally more than once. The search engines are probably very aware of this and so pay more attention to sites that have multiple bookmarks on a single site.
This simple technique can easily get you multiple bookmarks and will give your sites a much needed boost in the search engines.
Alternatively, you can outsource the bookmarking and hire people to do it for you. This will very quickly add up if you are creating a lot of sites. You can find people on forums such as Digitalpoint who will do it very cheaply for you, but it is still going to add up.
You can apply the same technique to sites such as Stumbleupon and Digg, both of which can potentially get you massive amounts of traffic. These sites expect more newsworthy and interesting articles. With a well written article you can expect thousands of visitors in a day, quite literally.
Setting up multiple social bookmarking accounts yourself and bookmarking your sites is possible. However, these sites are smart and will realise what you are doing unless you hide behind proxies. This can be done, but often the hassle isn’t worth it, particularly when it is easy to network with other marketers.
Networking with other marketers and trading bookmarks also has a side effect of building your network of contacts. These could potentially turn into joint venture partners, product partners or more in the future.
Social bookmarking is an excellent way for you to get traffic both from the search engines and from the social bookmarking sites. Do it well and you can benefit from great search engine rankings and massive traffic.