Clubhouse: popular kids’ hangout or a true asset for brands’ community building?

30-second summary: Find out how Clubhouse differentiates itself within the sea of social media apps Clubhouse has turned its voice-only design from a potential constraint into its key strength Users are able to multi-task while staying on the platform as background chatter …

Continue Reading Clubhouse: popular kids’ hangout or a true asset for brands’ community building?

Going beyond keywords: how conversational insights take the guesswork out of marketing

30-second summary: Keywords represent the tip of the iceberg when it comes to understanding consumer intent Using AI-powered chatbots, conversational data that occurs over messaging channels like Facebook Messenger and Instagram Messaging can give businesses a deeper understanding of what consumers want …

Continue Reading Going beyond keywords: how conversational insights take the guesswork out of marketing

Delivering an Intuitive 3D Modeling Solution for Court Professionals

Delivering an Intuitive 3D Modeling Solution for Court Professionals utadmin Wed, 03/31/2021 – 11:27 Client National Association of Drug Court Professionals Publication date Wed, 03/31/2021 – 12:00 Featured image NADCP Case Study Banner Industry Non-profit Service Web development Technology Drupal Logo NADCP-logo-white …

Continue Reading Delivering an Intuitive 3D Modeling Solution for Court Professionals

Mobile-first and Core Web Vitals: connecting the dots for page experience success

30-second summary: The Mobile Experience is critical for all categories when looking at Core Web Vitals (CWV) Image compression seems to be a leading challenge for leading brands Pages doing well for CWV tend to be informational in nature Retail, in particular, …

Continue Reading Mobile-first and Core Web Vitals: connecting the dots for page experience success

National Association of Drug Court Professionals

National Association of Drug Court Professionals Image utadmin Wed, 03/31/2021 – 11:08 Website About NADCP NADCP is the premier training, membership, and advocacy organization for the treatment court model, which now includes over 4,000 programs found in every state, four territories, and over 20 countries.  Since …

Continue Reading National Association of Drug Court Professionals

Cross-channel marketing: why you shouldn’t put all your eggs in the Google basket

30-second summary: Very few SMBs use multiple channels for their online advertising Facebook is the most effective channel based on the cost for CPM and CPC It’s important to remember that every business is unique when it comes to deciding on budget …

Continue Reading Cross-channel marketing: why you shouldn’t put all your eggs in the Google basket