COVID-19 has altered paid search: How marketers can adjust strategies

30-second summary: Since shelter-in-place rules were enacted, the way people use the internet has changed. They’re consuming more media and increasing web research and browsing.  Paid search strategy is not one-size-fits-all. Each vertical must be treated differently, as some industries like ecommerce have seen improved performance …

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Five quick ways to speed up your ecommerce conversions

30-second summary: Many ecommerce stores struggle to boost conversions because 75% of people abandon the cart never to return. Speeding up your ecommerce conversions seems hard, but it isn’t. Using scarcity, urgency, and exclusivity to influence your potential customers into buying can …

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The data-driven approach to making backlink analysis decisions

30-second summary: The pandora’s box opened when the link building game got out of control at some point ultimately leading to lower-quality but better-linked pages on top of search results – and that’s when Google started taking counteractions. Whether you or Google …

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The perfect SEO recipe to survive COVID-19 and the May core update

30-second summary: The latest broad core algorithm update, called the May core update, is making headlines in the SEO world.  It was launched early May, but all leading digital marketers and webmaster community agree that it’s one of the biggest Google algorithm updates. Award-winning digital agency, MintTwist’s SEO Manager …

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How Twitter is contributing to support masses during the Coronavirus outbreak

30-second summary: When it’s about spreading information, social media platforms are the biggest medium. As search and social giants are providing special measures, this article takes a look at what Twitter has done to support people around the globe during these testing times. …

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Maximizing local SEO: Five tactics to enhance visibility without breaking the bank

30-second summary: With Google frequently changing its search engine algorithm in recent times in a bid to reduce the organic reach of most businesses so they can invest more in Ads, what are the options left for your small business in this …

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