30-second summary: Less than a quarter of marketers are satisfied with the conversion rates they achieve today. A/B and multivariate testing help to put your website’s variables to work, with various text boxes, images, and call-to-actions capable of being tested among different …
Continue Reading How A/B and multivariate testing can skyrocket your social media conversions
30-second summary: The worldwide web is a clear reflection of all the shifts 2020 has brought and as businesses and marketers crunch majority of their budgets and pivot strategies. In light of the current scenario businesses, digital marketers, and content creators continue …
Continue Reading Interview with Lior Davidovitch, the founder of PUBLC
30-second summary: Regardless of your industry, the marketing strategy you are currently executing is completely different from the marketing strategy you had in place just six months ago. The situation that has unfolded over the last few months has thrown “business …
Continue Reading The three most critical marketing metrics to measure right now
30-second summary: Brand authority can make a huge difference in whether someone decides to buy from you or not. First you have to examine what your current brand recognition is like by seeing how you’re talked about online. This can help you …
Continue Reading How to build your brand authority through content marketing
30-second summary: It’s important to stay engaged with our audience during the crisis, and there’s a lot we can do to accomplish that. Low budgets, limited workforce, and lesser bandwidth for content production are some challenges businesses are seeing on the …
Continue Reading Four strategies to maintain your social media activity during a crisis
30-second summary: Google advanced search helps you get granular with your searches and deliver hyper-focused searches with the help of search operators (or a combination of them). For example, you can search for articles published in the last week by your competitors …
Continue Reading Google advanced search: Six powerful tips for better SEO
30-second summary: Podcasting can add a new dimension to your brand and content marketing strategy. There are many ways you can approach this, utilizing different mediums, channels, and distribution methods to accomplish this, but many content marketers stick to the basics, …
Continue Reading Guide: How to use podcasting in your content marketing campaign
It wasn’t that long ago that the banking industry was viewed as a dinosaur when it came to the adoption of technology and providing customers with digital experiences. My how times have changed. We are at a moment in time when user experience (UX) is becoming central to bank’s customer relationships and determining its ability to grow. Even before the COVID-19 …
Continue Reading The Skyrocketing User Expectations for Digital Banks
30-second summary: The best social media strategy should not focus on lead generation but on building brand loyalty. How can you utilize social media platforms to make your brand talk of the town? A good social media strategy should have a measurable …
Continue Reading How to plan your social media strategy for any business
30-second summary: Running an ecommerce store makes it a must to know customers’ buying habits, insights about your marketing campaign performance, and how well your pricing strategy is performing. However, your average order value (AOV) can be a key to getting …
Continue Reading Nine tips to increase the average order value (AOV) of your ecommerce store
30-second summary: If your search strategy hasn’t evolved to account for algorithm updates, then you’re probably not seeing the returns you want. Your website won’t become an authoritative digital property overnight; it takes time and effort to master modern SEO and earn …
Continue Reading Modern SEO strategy: Three tactics to support your efforts