Google’s featured snippets: How to get your YouTube video featured in Google

30-second summary: YouTube is one of the most featured domains in Google. Unlike any other heavily featured sites, YouTube.com provides any brand an easy way to host a brand-owned asset for it to get featured. To capture more video-driven featured snippet opportunities, …

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Aligning Organizational KPIs with Digital Strategies

Aligning Organizational KPIs with Digital Strategies sshepherd Fri, 10/09/2020 – 11:46 2 p.m. ET Many organizations are in the process of setting goals and key performance indicators (KPIs) for 2021. Unfortunately, many organizations fail to properly disseminate those KPIs. Learn what you can do …

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CEO’s take on emerging industry trends and strategies: Q&A with Moz’s Sarah Bird

30-second summary: Hyperlocal SEO will help struggling communities salvage their local businesses. Moz surveyed over 1,400 local business marketers and more than half said they plan to implement Google’s new features to support COVID-19 affected businesses. Five under-rated yet crucial parameters marketers …

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Optimizing the browser long tail across platforms, devices, and countries

30-second summary: If a company or brand wants to go global, it must understand the intricacies of where and how consumers browse, realizing that true optimization must consider content consumption trends and regional device or browser differences. Better user experiences and higher …

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