30-second summary: Since shelter-in-place rules were enacted, the way people use the internet has changed. They’re consuming more media and increasing web research and browsing. Paid search strategy is not one-size-fits-all. Each vertical must be treated differently, as some industries like ecommerce have seen improved performance …
Continue Reading COVID-19 has altered paid search: How marketers can adjust strategies
30-second summary: Many ecommerce stores struggle to boost conversions because 75% of people abandon the cart never to return. Speeding up your ecommerce conversions seems hard, but it isn’t. Using scarcity, urgency, and exclusivity to influence your potential customers into buying can …
Continue Reading Five quick ways to speed up your ecommerce conversions
30-second summary: The pandora’s box opened when the link building game got out of control at some point ultimately leading to lower-quality but better-linked pages on top of search results – and that’s when Google started taking counteractions. Whether you or Google …
Continue Reading The data-driven approach to making backlink analysis decisions
30-second summary: The latest broad core algorithm update, called the May core update, is making headlines in the SEO world. It was launched early May, but all leading digital marketers and webmaster community agree that it’s one of the biggest Google algorithm updates. Award-winning digital agency, MintTwist’s SEO Manager …
Continue Reading The perfect SEO recipe to survive COVID-19 and the May core update
30-second summary: The COVID-19 era dramatically impacted the world, and marketers are scrambling to adjust. If you want to stay on top of what’s going on in the marketing industry, you have to meet people where they are. Founder and CEO of …
Continue Reading Top three marketing trends for the COVID-19 era
30-second summary: When it’s about spreading information, social media platforms are the biggest medium. As search and social giants are providing special measures, this article takes a look at what Twitter has done to support people around the globe during these testing times. …
Continue Reading How Twitter is contributing to support masses during the Coronavirus outbreak
30-second summary: Private Blog Networks (PBNs) are a huge part of the SEO industry and whilst getting backlinks is still a key driver in the Google search algorithm, PBNs will always be the source of debate and interest amongst SEO practitioners. PBNs have different …
30-second summary: Lockdown and self-quarantine are causing consumers to spend more time online. To encourage growth, companies may need to pivot the way they interact with customers or the goods and services they supply as demands change. Organizations need to optimize their …
Continue Reading Free resources to grow your business during lockdown
30-second summary: With Google frequently changing its search engine algorithm in recent times in a bid to reduce the organic reach of most businesses so they can invest more in Ads, what are the options left for your small business in this …
Continue Reading Maximizing local SEO: Five tactics to enhance visibility without breaking the bank
30-second summary: Ecommerce is suddenly a reality for millions of businesses who may not have had online selling on their radar prior to COVID-19. Consumers in most countries are cutting back on discretionary spending as optimism for economic recovery has fallen. Groceries, …
Continue Reading Ecommerce and SEO: Past, present, and post COVID-19
30-second summary: Google has rolled out some of its most revolutionary features and additions in years in terms of how it displays the SERPs. These new SERP-related changes are meant as both a remedy and an insight into what the future of …
Continue Reading Remarkable impacts of COVID-19 on Google SERPs