How A/B and multivariate testing can skyrocket your social media conversions

30-second summary: Less than a quarter of marketers are satisfied with the conversion rates they achieve today. A/B and multivariate testing help to put your website’s variables to work, with various text boxes, images, and call-to-actions capable of being tested among different …

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The three most critical marketing metrics to measure right now

30-second summary: Regardless of your industry, the marketing strategy you are currently executing is completely different from the marketing strategy you had in place just six months ago.   The situation that has unfolded over the last few months has thrown “business …

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Four strategies to maintain your social media activity during a crisis

30-second summary: It’s important to stay engaged with our audience during the crisis, and there’s a lot we can do to accomplish that.   Low budgets, limited workforce, and lesser bandwidth for content production are some challenges businesses are seeing on the …

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Guide: How to use podcasting in your content marketing campaign

30-second summary: Podcasting can add a new dimension to your brand and content marketing strategy.   There are many ways you can approach this, utilizing different mediums, channels, and distribution methods to accomplish this, but many content marketers stick to the basics, …

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The Skyrocketing User Expectations for Digital Banks

It wasn’t that long ago that the banking industry was viewed as a dinosaur when it came to the adoption of technology and providing customers with digital experiences. My how times have changed. We are at a moment in time when user experience (UX) is becoming central to bank’s customer relationships and determining its ability to grow.  Even before the COVID-19 …

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Nine tips to increase the average order value (AOV) of your ecommerce store

30-second summary: Running an ecommerce store makes it a must to know customers’ buying habits, insights about your marketing campaign performance, and how well your pricing strategy is performing.   However, your average order value (AOV) can be a key to getting …

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Modern SEO strategy: Three tactics to support your efforts

30-second summary: If your search strategy hasn’t evolved to account for algorithm updates, then you’re probably not seeing the returns you want. Your website won’t become an authoritative digital property overnight; it takes time and effort to master modern SEO and earn …

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