30-second summary: Google recently rolled out the “Full Coverage” feature for mobile SERPs Will this impact SEO traffic for news sites, SEO best practices, and content strategies? Here’s what in-house SEOs from The LA Times, New York Times, Conde Nast, and prominent …

Continue Reading What five news-SEO experts make of Google’s new, “Full Coverage” feature in mobile search results

30-second summary: Analyzing and understanding website data helps enhance potential sales and conversions Google Analytics records the exit rate of specific website pages, helping you pinpoint exactly where users abandon your sales filter Google Tag Manager can help identify if users are …

Continue Reading Four ways to use your website data to discover missed sales opportunities

30-second summary: Most marketers agree that creating content is a core business strategy SEO can help you capitalize on the content you’ve created and see lasting results Create content around common sales objections to improve the sales process Instead of going all-in …

Continue Reading Where do you take your marketing strategy from here?

30-second summary: Data storytelling is the process of combining graphics and narratives to help audiences understand complex data There are eight types of graphs and charts that marketers can use to tell data stories This guide will help you understand why data …

Continue Reading Unlocking the secrets of data storytelling in 2021

30-second summary: Did you know that, as of 2020, upwards of 68 million people listen to a weekly podcast?  Your podcast can easily reach more subscribers if you take some time to do some off-page SEO tactics and a few other best …

Continue Reading Get more subscribers with these seven podcast SEO tips

30-second summary: Make no mistake, Google Shopping is still mostly a paid PPC channel, but you can also enjoy its free traffic Video and display formats are not the type of ad you think of when it comes to online acquisition They …

Continue Reading The five latest Google Ads features and how to make the most of them

30-second summary: Experts have told us for a few years that SEO and public relations (PR) need to merge Are SEO and PR really integrating “in the wild”? In case you too searched the web about how this and found nothing considerably …

Continue Reading Research: The integration of SEO and PR

30-second summary: On-page SEO is the process of optimizing your web pages and content for search engine crawlers It involves a lot of moving parts, so it’s easy to forget some elements or tweak them incorrectly This quick checklist will help you …

Continue Reading On-page SEO: a handy checklist to tick off in 2021 and beyond

30-second summary: Search equity allows for your average business owner to compete on the SERP without being impeded by a lack of SEO-knowledge A more equitable SERP is a necessity for Google from a business and overall web-health perspective Google is pushing …

Continue Reading Is Google moving towards greater search equity?

30-second summary: Following the passage of landmark consumer privacy laws, Google announced its intention to phase out third-party cookies by 2022 Businesses that rely on these cookies for granular consumer data are now forced to rethink their strategies for accurate audience targeting Some …

Continue Reading Everything you need to know about audience targeting without relying on third-party cookies