30-second summary: With marketers and brands alike losing trust in traditional advertising, alternative promotional channels need to be used and the numbers stack up in favour of influencer marketing as the solution for product exposure. We’ll examine the concept of high powered …
Continue Reading Five ways to get more product exposure with high powered influencers
30-second summary: Recent studies have shown that the “Zero Clicks SERPs” have been consistently growing over the last 10 to 15 years and no click queries are now a common part of the overall search experience. Unfortunately, there’s not much you can …
Continue Reading Branding for SEO : A way to fight against Zero Clicks SERPs
30-second summary: Misinformation can be even more harmful that the danger itself, Michael McManus highlights the initiatives search and social giants have and are promoting COVID-19 awareness. Google has made some of the biggest changes, modifying the SERPS for COVID-19 related search …
Continue Reading How search giants are helping spread COVID-19 awareness
30-second summary: The marketing and advertising industry is bracing itself for a slowdown, with analysts steadily adjusting ad spending forecasts. Marketers will keep a close watch to determine what drives the most value. Influencer marketing has surged in popularity recently, and investment …
Continue Reading How influencer marketing can survive the oncoming recession
Unleashed Technologies ascent to becoming the leading web development firm in the world continues. In April, the company moved to the top of the rankings in the global web development leader matrix developed by the independent services review firm, Clutch. A Market …
Continue Reading Unleashed Technologies Earns Top Global Ranking for Web Development
30-second summary: Coronavirus and related quarantine measures led to an increase in online sales, the amount of video content consumed, and the time people spend on the internet in general. PPC ads are relevant more than ever. In this article, you’ll find …
Continue Reading How to increase online sales in three easy steps through PPC ads
30-second summary: Freelancers are responsible for handling every aspect of their business to see growth – and digital marketing helps boost business growth. Your freelancing career involves marketing yourself while also handling client relationships. For different stages of the client journey, you need …
Continue Reading Five digital marketing tips for freelancers
30-second summary: Anyone working in enterprise SEO in 2020 will have encountered this web architecture scenario with a client at some point. Frameworks like React, Vue, and Angular make web development more simply expedited. There are tons of case studies but one …
Continue Reading JavaScript rendering and the problems for SEO in 2020
30-second summary: SEO’s love to write about HTML elements as a vital ranking signal, and as a part of any “perfectly” optimized page. To avoid possible confusion, this is not an HTML guide. Aleh Barysevich, Founder and CMO of SEO PowerSuite and Awario, …
30-second summary: SEMrush have created the guide ‘How to Do Online Competitor Analysis’ to help you start looking at what your competitors are doing. Analyzing your competitors’ digital marketing strategy can help you optimize your campaign and your upcoming ideas to improve …
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30-second summary: If you think optimizing your content for Google is tough, then you‘re going to be amazed by how many factors you‘ll have to consider when optimizing your writing for multiple search engines. Two benefits of doing so can be seen …
Continue Reading How writers can optimize content for a variety of search engines